Free-to-Play: Making Money From Games You Give Away by Will Luton
Author:Will Luton
Language: eng
Format: epub
Publisher: New Riders
Published: 2013-03-25T16:00:00+00:00
Banner ADS
A banner ad is the classic web ad type: It is a thin strip that usually appears at the top or bottom of a page (Figure 3.1). The advantage of banner ads is that they consume the biggest screen real estate with the least possible intrusion, allowing the game to continue to be played while the ad is displayed. However, the disadvantage of banner ads is that they can be cumbersome on small screens and can be ineffectual due to a comparative blindness from players, resulting in a low CTR (Clickthrough Rate): The ratio of clicks or taps to ad impressions is expressed as a percentage of a fraction.
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